Do not know which type of advertising to choose for your product, service or resource in general? First, let's consider what types of advertising on the Internet exist:
- Contextual advertising
- Banner advertising
- Advertising in social networks
- Viral advertising
- Advertising distribution
Let’s consider the advantages and disadvantages of each type of advertising, in order to understand what is right for your business.
1. Contextual advertising
Advertising in special blocks of search engines. Typically, this is 2-3 places at the beginning of the search and 3-4 at the end. Contextual advertising can be ordered for a site with goods/services with the selection of key queries or for a thematic resource.
Advantages of contextual advertising:
- rapid acquisition of traffic
- covereage the target audience
- data analytics
Contextual advertising is shown only to your target audience, which increases conversion. Also, thanks to detailed analytics, you can identify the demand for certain goods and calculate the profit from using this type of advertising.
Disadvantages of contextual advertising:
- works only when financed
- high price
- low user confidence
Recently, there has been a significant decline in trust in contextual advertising. Users already clearly distinguish between sites from advertising platforms and bypass them. Of course not all, but only a part of the audience that trusts seo-optimization of the resource.
2. Banner advertising
This type of advertising has existed for more than 20 years and is known to almost every user. To date, you can surprise with banner ads only if you create an amazing picture or an attractive title.
Advantages of banner advertising:
- the opportunity to strengthen your brand
- a certain number of transitions
Perhaps, on this the advantages of banner advertising end. Users are so bored with banner slogans that they simply install plugins to hide them on websites.
Disadvantages of banner advertising:
- high price
- low user confidence
- there is no possibility to configure targeting (it is shown for all users)
3. Advertising in social networks
Business in social networks is now gaining momentum and it's a sin not to use it. Almost all social networks now offer advertising services targeted at a certain range of users. Advertising in Facebook is characterized a special flexibility, adaptability and constantly updated algorithms.
Advertising in social networks can be divided into 2 types:
1. SMM-management
2. Targeted advertising
Advantages of advertising in social networks:
- wide price range
- targeting settings
- high efficiency
- high user confidence
Disadvantages of advertising in social networks:
- poorly suited for B2B sphere
- to configure the targeting, you need to examine the behavior and attitude of users to the product;
- requires a long-term investment.
4. Viral advertising
Viral advertising is not the main one, it is a kind of additional advertising to attract traffic. Viral advertising is distributed by the users themselves. In general, "scandalous" materials or videos are used for viral advertising.
5. Mailing of advertising offer
This method is often used in the framework of CRM-marketing. Mailing of advertising offer can be configured for:
- attraction new users to familiarize themselves with the product
- customers who have already ordered a product or service on your site.
As practice shows, the second type of mailing is more useful, since users already had experience with you.
Advantages of the mailing:
- high response rate
- targeting
- low cost
- wide distribution channels (e-mail, sms, messengers, social networks)
Disadvantages of the mailing list:
- complicated to get new users
- different reactions of users to the mailing in messenger
- often mail filters send letters of this kind to the folder "Spam"
Well, perhaps, it is all kinds of advertising on the network. To determine the most effective advertising channels, try everything to analyze and identify the source that will bring the most traffic.