This article will cover the question of what it is “type-in traffic”, how it affects the optimization of your resource, how to receive TI traffic.
So, type-in traffic is transitions by entering the URL of your site into the address bar. The higher the indicator of type-in traffic, the more people trust your site (it is exactly what the PS "thinks"), which means that the site is advancing in the TOP.
What other transitions can affect the type-of-traffic indicator:
- from browser tabs;
- from documents (Word, Excel, etc.)
- from applications (Viber, Telegram, etc.)
- from browser history
- from social networks
- from the browser home page
What can affect the increase on type-in traffic:
1. Quality service of your customers (then there is a desire to return to your resource again)
2. Brand Popularity
3. Mailing to the customer base, which returns customers to your resource.
How to increase the indicator of type-in traffic, useful tips:
- When choosing a domain name, keep in mind that an easily memorized and short name contributes to the influx of customers. Example: red.ua or kvitka.od.ua
- Create beautiful flyers or business cards for your resource and distribute them wherever it is possible
- Engage in the development and adoption of brand positions
Google's and Yandex tools will help determine the type-in-traffic indicator: they provide data about visitors who returned to your site.