Review of 10 CRM for online shops in Ukraine

Choosing the right CRM system is very important for the optimal operation of your business. CRM should ease the flow of your business processes and not create additional obstacles for them. You should also consider the costs of implementing and maintaining a CRM, so that in the end you don't lose more than you gain from it. In this article we looked at the best CRM systems in terms of efficiency and functionality, and for those of you who are not yet ready to invest in this we offer a comparison of free CRM services from an industry insider.

SalesDrive

CRM system SalesDrive is a universal platform that is suitable for most online shops. It takes into account all business needs and allows you to manage the full sales cycle: from the first contact of a potential customer to purchase and further work that allows you to make Up Sale. This system is great for shops focused on high sales volumes and active customer interaction. SalesDrive features are as follows:

• A large set of tools for integration with online chats and social networks. You will be able to quickly respond to customer queries, work with reviews and loyalty programme. Thanks to marketing, you will be able to actively interact with your audience and accelerate the processes of making purchase decisions.
• Personalised notifications. The system allows you to customise notifications for each client individually or use sales funnels. For example, if a person has added a product to the basket but has not made a purchase, the service allows you to prepare a funnel of messages and work with those aspects that are important to the client.
• Automation of many processes. CRM system is a tool for automating many business processes, and SalesDrive perfectly copes with this task.
• Quality analytics and reporting. Manage your business in one unified space and control every process with well-customised reports and analytics tools. You'll be able to clearly understand customer behaviour, campaign effectiveness, and sales dynamics. Create informed decisions and rely on real data.

From the minuses it is worth highlighting the complexity of integrations with third-party services. Some of them you can set up without any problems, others you will have to work hard with. It is difficult to say that SalesDrive is intuitive, as a rule, it takes time to train employees. But it is a professional Ukrainian CRM, which is suitable for medium and large online shops.

KeyCRM

This is an intuitive platform that emphasises customer user experience and allows personalisation of sales funnels. It can be used for small online shops and even instagram accounts that are made to sell products or services. Implementation is very easy. Despite the small set of features, they are quite enough for standard online shops.

Pros of KeyCRM

Here are the main features and benefits of Key CRM for merchandise:

• You can customize every stage of customer interaction, and it's done in just a few clicks.
• Thanks to the intuitive interface, it is easy to understand how the system works and understand at what stage of transactions and how to work with them further.
• Creating personalized recommendations will help increase the average check because you'll be offering the customer exactly what they need.
• Integration with email marketing. This is a powerful tool of interaction with the client, especially if you have developed a competent marketing strategy and can make a good offer.
• Within the system you can connect messengers, social networks, telephony, and email. The client communicates wherever it is convenient for him, and you work in a single window.

It's a pretty simple CRM for an online shop that will suit almost any business.

Minuses of KeyCRM

It would be fair to mention the disadvantages as well:

• The free plan is severely limited.
• It is quite difficult to integrate with third-party platforms, often requiring the help of technical experts.
• Not suitable for large online shops, some platforms are better able to cope with the tasks at hand.

Otherwise, this is a great intuitive system for working with customers, which will be not so expensive and will help to establish business processes. Consider it if you're just starting out or your shop doesn't have much turnover yet.

VoIPTime CRM

VoIPTime CRM is a Ukrainian CRM system for online stores and commodity business, which combines a wide range of functions necessary to manage sales and customer communications, a long list of available built-in integrations with key services such as marketplaces, delivery services, payment systems, etc., as well as advanced functionality of collecting and analyzing customer information to provide a truly personalized and quality service.

The main advantages of VoIPTime CRM are flexible pricing policy without hidden fees, modern and user-friendly interface, integration with all necessary services already in the basic version, as well as the ability to quickly integrate IP telephony through native integration with VoIPTime Contact Center.

Key features of VoIPTime CRM include:

1. Ability to create a customer card and store all communication and order history, as well as add unique fields to the customer card;
2. Automatic generation of delivery tickets after an order, integration with key delivery services in Ukraine;
3. Automation of communications through customization of mailings and integration of IP-telephony;
4. Warehouse accounting and goods management with the ability to synchronize data on the site and marketplaces;
5. Analytical tools for collecting and evaluating data on the efficiency of employees and the business as a whole;
6. Fault tolerance and business continuity using advanced data security protocols;
7. Quality technical support in three modes depending on your needs;
8. Customizable roles for employees and the ability to monitor their performance in real time.

KeepinCRM

Keepin refers to a CRM system of an innovative type. The developers have implemented artificial intelligence into the work of the platform, this has seriously changed the approach to order processing.

Adaptive tools together with AI help to manage customer relationships at the highest level. KeepinCRM is able to analyze customer behavior, assess preferences and identify needs. Based on this data, recommendations for working with the customer are generated. If your business values a personal approach, then this solution will suit you perfectly.

Direct interaction comes to the forefront. All messengers and social networks are connected for this purpose. AI will help to create an individual profile of the client and take into account his interests and purchases.

Direct interaction is coming to the fore. For this purpose, all messengers and social networks are connected. AI will help to create an individual customer profile and take into account their interests and purchases.

Another important advantage of the system is the ability to forecast potential demand. In this way, you will not spend money on additional logistics or storage of goods, but at the same time, you will not run into shortages. Effective inventory management will allow you to optimize your business processes.

Does KeepinCRM have disadvantages?

The main disadvantage is the complexity of implementation. Employees will need time for training. And if the resources of an online shop are limited, or the business is just starting to develop, such a system may not be affordable. But it is definitely worth its money.

Sales Creatio

If you want to manage the full sales cycle, you need Sales Creatio. The platform belongs to small business CRM, but it has all the tools to manage the full sales cycle, from initiation to full closing of the deal.

A large number of tools will take time to learn, and it's not uncommon to have to train employees to use the platform, but the time spent is worth the effort.

Sales Creatio is unique in that it has brand monitoring tools. Track what is being written about you on social media, how your customers are behaving and what is being said about your brand.

Another plus is predictive technology. Based on analytical data, the system allows you to predict the likelihood of successful transactions. So you can focus on prospective customers, develop sales funnels for those who are hesitant and increase audience loyalty. And most importantly, it has flexible tariff plans, you can include or exclude some features, which allows you to choose the tool for your business in a favorable way.

OneBox

OneBox CRM is suitable for those who want to combine the process of sales management, task setting, and stock control in one place.

The main advantage is the possibility to choose a CRM specifically for your business. The company has developed many options, taking into account the peculiarities of each sphere. You can use OneBox CRM for a dance school, lawyer, photographer, travel agency, online shop, insurance company, and many other areas.

A helpful feature is the ability to assign tasks, track their completion and interact with the team within the system. You will not need to put additional services for this.

Another strong aspect is the ability to record goods and manage the warehouse. This simplifies the ordering process and keeps your product information up to date.

Perfectum

Perfectum is suitable for companies of all sizes looking for harmonised data management through integration with Microsoft products. The benefits are as follows:

• Multi-channel user contact. Communicate in a customer-friendly environment - messengers, via mail, via telephony.
• Creation of a detailed customer profile. The card collects a lot of information about the customer, including their needs, interests, purchases. This makes it easy to create personalised offers.
• Project and task management system allows you to easily coordinate the work of the team, set tasks, control their result.
• Suitable for businesses of any size, there are boxed CRM+ERP solutions for large online shops.
• For small businesses there are separate offers that will not hit the pocket and will give the opportunity to use the tool, even if the shop is small.

Perfectum is a good multi-functional CRM, Ukraine knows how to make quality digital products and this is one of them.

Microsoft Dynamics 365

If we talk about scale, you should look towards Microsoft Dynamics CRM. This is a platform with a comprehensive set of tools for managing sales and customer relations. Thanks to integration capabilities and the introduction of different functions, the support of business processes reaches a new level. As a rule, this system is used by medium and large online shops that prefer to additionally integrate Microsoft products.

AI analytics

Microsoft Dynamics 365 CRM uses in its work analytical tools based on artificial intelligence. The system collects a large amount of data, processes relationships and creates predictions of further trends based on analytics. This helps not just to understand behavior, but also to find out the needs of potential customers. If used correctly, an improved sales strategy is guaranteed.

Multichannel marketing

Microsoft Dynamics 365 CRM enables you to work effectively with marketing campaigns, and track user loyalty, brand mentions, social media behavior, and reactions. The tools also help you engage with potential customers through these channels.

A system for scaling up

This CRM system is suitable for harmonious management and implementation of new business processes. It not only helps to manage work with customers but also to find sources of attracting potential customers. The cost is quite high and is hardly suitable for small online shops. But if you are scaling up, expanding your capabilities, or entering new markets, you should definitely take a closer look at this platform.

Pipedrive

Pipedrive CRM has an intuitive interface and is positioned as a simple system for business management. It is great for online shops. Due to its simplicity and low rates, it is suitable for beginners as well as for small online shops that are just starting to develop.

The main feature of Pipedrive CRM is the visualization of the sales funnel and all the data. Your team can easily understand it, even beginners. The visual funnel helps you track each stage of the deal and optimize sales. And it can be done very quickly, which gives your business flexibility in a highly competitive environment.

Automation of notifications and development of tasks for certain stages of the deal simplify the manager's work and reduce the number of routine tasks. And integration with email allows for easy communication with customers. The analytics system gives an idea of the client's needs and interests.

What is rarely talked about

Marketing functions are very limited. Pipedrive CRM is primarily focused on sales, so marketing tools here are highly simplified. How is this problem solved?

Are additional integrations with the service used, or just separately the marketing department using other tools to attract customers. This CRM system is aimed at precise work with the sales process.

LP-CRM

LP CRM for sales fits perfectly and is often used for online shops of different sizes. The platform was purposefully developed for online shops, so it has all the necessary functionality for working with customers and processing orders. The main features are as follows:

• easily integrates with websites and automatically collects order and customer data;
• the process of managing the customer base is as simple as possible, many processes are automated;
• tracks the sources from which customers come, which gives unlimited possibilities for marketing campaigns;
• has good analytics tools;
• collects data to enhance marketing;
• is suitable for online shops, marketplaces, one-page sites, can be implemented both in small companies and used for large businesses;
• there is a function of auto-replacement of order statuses, integration with logistic companies, therefore, immediately create TOTs;
• inbuilt warehouse accounting tools;
• if you have up to 200 orders per month, you can use the CRM system for free, in Ukraine, such conditions give not all companies.

This is a great solution for those who are not sure whether CRM is suitable for them at all, and whether it is necessary to implement this tool in their business.

Firmao CRM

Firmao CRM is a very flexible platform that can adapt to the needs of your business. It is suitable for small online shops and one-page websites as well as for large marketplaces. Effective sales management is ensured by a user-friendly interface, a large number of features and well-designed business logic.

Simplicity and customisability

Firmao CRM has a clear and simple interface, which is easy to understand even for beginners. And if you don't understand something, you can always write to the support team, they will promptly respond and help you to understand the subtleties of customisation.

Modular structure of the platform

Ukrainian CRM systems often represent a ready-made boxed solution. But this platform is customised personally for each business and needs. You can add the functionality that your shop needs. At the same time you will not have to overpay for unnecessary functions. Therefore, it's also easier for employees to understand if only the necessary tools are there.

Comprehensive customer overview

Each customer is assigned a separate card that collects data about the user. You will see the history of interaction, client status, and information about the contact. This will allow you to work out a marketing strategy with each customer and create unique sales funnels.

Effective work with tasks

Firmao CRM combines task management tools, as well as a calendar of events, where you can optimise your employees' work schedule. This will help to streamline workflows and not lose logical connections in the company's work.

CRM system - a tool that will help businesses build relationships with the client at a new level. Choose Ukrainian CRM systems for your online shop.