Micro-markup - attributes and tags that are prescribed in the html code of the page so that the search robots can better recognize the information. As practice shows, micro-markup also positively influences behavioral factors, because thanks to it information is beautifully framed and submitted in a user-friendly snippet.
How does the search robot form a description for the snippet? He takes a few paragraphs from the page where the key query was mentioned and from this extract forms a description. Ultimately, the search engine will determine the type of information, but for the user this can be a pun.
To give an example of micro-markup, it's enough to add a some phrase to the search and among many other snippets, it can be identified immediately: for example, if you are looking for a product, then it will have a rating with the number of stars, price, availability in the store and other information. For an article, you can specify the following attributes: contacts, authorship, the date of creation or updating of the content, rating, reviews, etc.
There are a number of services that allow you to make micro-markup on the site. But remember that for the correct display of a beautiful snippet, the service must support a single standard.
How to set up micro-markup on the site
So, we deduced 2 distinct micro-markup destinations:
- To delineate information more clearly to help search engines read it
- Beautifully arrange information to attract more traffic.
The most common service that allows you to customize the micro-markup on the site - Shema.org. This is a micro-markup dictionary, which consists of a set of classes and properties. With these very classes and properties, you can easily demarcate the type of content on the site and help search engines find it faster. Standards Shema.org recognize the search engines Bing, Google, Yandex, Yahoo.
You need to create a specific template from the properties and classes that you will use for your resource in the future.
The properties of micro-markup are introduced directly into the site code. To check the html code for possible errors, use the following resource from Google.
To apply or not?
The use of micro-markup helps search engines to quickly recognize the type of information. In addition, it was noted that the use of micro-markup can increase traffic to 30%.