Stocks and discounts are an excellent tool for increasing sales, but you need to apply it correctly, otherwise it can not only alienate buyers, but also ruin your brand's reputation forever.
What actions can be done in the online store:
1. Promotion at a discount
How it works: discounts on a particular product or service in your online store.
The main rule: a discount of 5-10% works poorly, it is best to provide a discount of 15%, and if possible 20%.
How to apply: cross out the old price and write a new one. The old price can be black, and the new one can be red (that color attracts attention). Describe how much the buyer saves. It is better to arrange it this way: "Your benefit: *** USD."
2. Promotion "+ gift"
Confidence of buyers for the first type of shares is significantly reduced, since most believe that the price was raised artificially before the offer, so for the sarcastically adjusted users it is possible to arrange a "+ gift" stock.
How it works: when buying a single product, the user receives a different product or service as a gift.
For examples, shares "+ gift" in online stores.
When your customer buying make-up remover, she can get a cotton sponge as a gift. When buying an electric kettle - a set of cups. When ordering a face cleansing service, the client receives as a gift a preliminary service for determining the type of skin on modern equipment, etc.
The main rule: you need to offer really similar gifts with the main products, useful things for the buyer, as well as goods that approximately at a price correspond to the commodity. Since, for example, to offer cheap trinket to expensive perfumes is inappropriate, and will not attract anyone.
How to apply: on the page with the goods you can make a tablet-clipart with the title img-responsive"Gift". You can add a "+" icon to the photo of the main product and place a photo with a gift.
3. Promotional code
How it works: the buyer receives a promotional code from any source and when buy the product enters a promotional code and receives a discount or gift.
The main rule: all promotional codes must work, otherwise it can have a very negative impact on the reputation of the brand.
How to apply: you can use the promotional code generator. To increase the interest of your customers to receive this promotional code, you can title for example: "The first 50 promotional codes for the most active" or "promotional codes that were developed only for employees - spread over the Internet."
4. Sale of the collection
How it works: works mainly on the psychological level, namely the client gets an answer to his question: "Why is there a discount for this product?", The answer is the seasonality of the goods.
The main rule: the goods that were sold in the old collection should no longer appear in a new, with new price. Believe us, that exactly this is the classic black dress your client remembered.
How to apply: the sale of the collection is better to collect on a separate page, so that users can easily scroll through the goods at a discount.
Examples of shares in online stores with seasonal sales:
5. Refer a Friend
How it works: your buyer receives a link or a promotional code, where he can invite a friend to the store and get a discount. To avoid cheating, he can get a discount only after registering a friend on your resource.
The main rule: links and promotional codes should work, no deception.
How to apply: after registration in the personal account, the user can click the button "Get a promotional code to invite a friend." After a new user has registered with the link, the first one receives a notification of the discount or bonuses. This will motivate your customers to invite friends and share promotional codes on social networks, which means making free advertising
We looked at how to come up the offer for a product, and now consider the "hooks" of shares.
Hooks of shares
There are countless options for increasing sales, but there are certain rules that you need to adhere to, so that any offer works for you.
Time limit
Each offer must have its own validity period, otherwise it loses its value. The buyer must feel that if he does not make the acquisition right now, then the next time he misses the opportunity.
"Hooks": countdown, "until the end of the offer left «ХХХ» days", etc.
Examples of shares in the online store show that you can achieve several useful goals for the company:
- Increase sales
- Increase attendance
- Increase customer confidence
- Collect necessary customer information
- Increase loyalty
For example, you need to collect emails or get phone numbers for e-mail and sms-mailings. What actions can be done in the store for this purpose:
- Inform customers that after registration they will receive a discount card
- Ask to fill in a questionnaire on the site in exchange for incentive prizes: a discount or some nice item
- Develop a bonus program and for subscribing a user to your news, he can gets 10, 20 50 or 100 points, which he spend on purchases.
How to advertise a stock
Suppose you have already mastered the topic of how to develop offer for a product. The process is launched and banners, buttons and tablets work on the site. But that does not mean that clouds of buyers will fly to you, simply because they do not know that there are "buns" in your online store.
So, some tips how to advertise an action on the site:
- E-mail or sms mailing
- Advertising in the media
- Posting in social networks
- Banners on thematic sites
- Contextual advertising
- Multi-media advertising
We examined the options for increasing the sales, mastered the main rule and learned about the advertising channels of stocks. The main thing to remember is that all stock conditions must be strictly observed. If the user at least for a second doubt the purity of your thoughts, you lost him forever.