Do you do everything right to promote the site, but it still remains at the very end of the search? Visits practically are not present, though in a site it has been invested many means and forces? Perhaps your resource does not meet the technical requirements of search engines. Then you need to periodically conduct technical analysis of the site.
What is technical audit?
Technical audit of the site - a set of measures that allows you to identify technical resource errors. So, a small checklist for conducting an independent audit
1. Indexing of pages
Express site audit must include checking the indexing of the pages. How to do it:
In the search box, type the following site: the address of your site
- number of pages that the search engine produces is the same as the number of pages on the site itself
- is there a home page of your site on the first page of the search?
If everything is okay - went on, if not - a serious reason to think about. Perhaps the search robots do not like the main page and it needs to be optimized (review the content, links to categories)
2. Enter the name of your brand or company in the search and check if the page is in the first place.
You can also refer to the verification of requests involving your brand (see photo)
3. Does the search engine caching the site
Conducting technical analysis of the site involves checking for site caching by search engines
- to do this, again, type in the search line site: the address of your site
- open the site in the browser cache
Check the following: whether the content of the site is displayed correctly, pictures, texts, whether the menu is displayed correctly, links and whether there are any third-party links on the site that cannot be seen in the normal mode of the site
4. Does the site appear in the search from mobile devices
- check with your mobile phone if the site is displayed in search
- how quickly the pages load
- is displayed a branded queries
5. Checking the meta tag title
Any express site audit begins with the verification of meta tags. We check:
- whether the title consists of 55-60 characters
- the uniqueness of each title should be 100%
- in each title it is desirable to state the name of the company
6. Does title and description attraction?
Meta tags title and description should be unique, but also selling, they should attract visitors to the site. If the title and description are boring, your site will simply be ignored, even if it's in the top 10. This item is also important when you make express site audit
7. Meta-tag Description
This meta tag should be checked against the following checklist:
- Uniqueness
- Size about 120-160 characters
- Beautiful and attractive
Important! Meta tags title and description cannot be copied. They should be unique not only throughout the site, but also on the Internet.
8. Texts on the site
Another checklist regarding the text content on the site:
- texts on the site must be unique
- check if there is a spam in the text
- the text should be with minimal water content and readable (water can be checked on the "Glavred" service)
9. Images on the site
- Check if the alt attribute is full
- Reduce too "heavy" images
- If possible place unique images
10. Links
In the technical analysis of the site, it is also important to consider the weight distribution between the internal pages of the site:
- there can be two links to the main categories of the site from the main page
- from the main categories there can be one link per subcategory
- from subcategories one can make one reference to a product
- from the goods can be links to related goods or to a subcategory
- make an anchor on the site (a key query or just a word in which the link hides)
If all these points you do not want to conduct manually, you can use the program to audit the site Netpeak Spider. The first 14 days you can use the program for free (to install the program you need to register).