Custom "Trailer Finder" Logic:
We implemented a smart filtering system that allows users to find the exact trailer or spare part based on weight, length, and boat type.
Vanclaes eCommerce Case Study | SoloMono.Agency
Case stady
Vanclaes
Case Study: Engineering a High-Performance E-commerce Ecosystem for Vanclaes (Netherlands)
About the project
Vanclaes, a market leader in the Netherlands, faced a significant digital bottleneck.
Their existing platform was unable to handle the technical complexity of their product range—custom boat trailers and specialized spare parts.
They needed more than just a website; they required a robust, scalable engine capable of managing intricate product configurations and a demanding international B2B/B2C audience.
The Results in Numbers
By migrating to a custom Solomono solution, Vanclaes achieved measurable growth in operational efficiency:
3 Languages
FULL LOCALIZATION FOR THE DUTCH, ENGLISH, AND GERMAN MARKETS.
90+ Score
ACHIEVED TOP-TIER GOOGLE PAGESPEED INSIGHTS RESULTS FOR BOTH MOBILE AND DESKTOP.
0% Friction
A STREAMLINED CHECKOUT PROCESS THAT REDUCED CART ABANDONMENT.
100% Scalable
AN ADMIN PANEL THAT ALLOWS THE VANCLAES TEAM TO ADD NEW PRODUCT LINES WITHOUT TECHNICAL ASSISTANCE.
The Core Challenges
01
Complex Navigation: Managing thousands of technical parts that must correspond to specific trailer models.
02
Multi-Market Reach: The need for a seamless multilingual experience (Dutch, English, and German).
03
Performance Issues: The old site suffered from slow load times, affecting both User Experience (UX) and SEO rankings.
04
Hybrid Business Model: Creating a flow that serves both individual boat owners and wholesale dealers simultaneously.
Our Strategic Solution
SEO-First Architecture:
Every category and product page was optimized for core web vitals, ensuring Pega dominates search results in the Benelux region.
Responsive Design Overhaul:
A "mobile-first" approach, ensuring that a contractor at a shipyard can order parts as easily as an office manager on a desktop.
Integrated Inventory Management
Seamless synchronization of product data to ensure real-time availability across all regions.
UI Design
Home Screen
Product page
Catalog page
Catalog page
Home page
Product page
Home page
Screen overview
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