Haircult: Scaling a Cosmetics Store on Solomono | SoloMono.Agency

Migration

Haircult

Scaling a Cosmetics Store on Solomono
We developed and continuously optimized the Haircult e-commerce platform, focusing on deep administrative automation, dynamic discounting logic, robust marketing analytics, and critical SEO restructuring.
Optimize e-Commerce project

Industry

Beauty & Cosmetics

Type

Retail E-commerce

Platform

Solomono CMS

Integrations

SalesDrive

Core Challenge

Admin Automation
Project Overview
Haircult is a fast-growing Ukrainian e-commerce brand specializing in professional cosmetics, haircare, and manicure equipment. Built on the Solomono Engine, the project initially launched as a standard store but rapidly required deep customization to handle expanding operational volume.

As the business scaled, standard administrative tools became a bottleneck. The client required customized bulk management actions, complex dynamic pricing engines, seamless synchronization with their ERP (1C) and CRM (SalesDrive), as well as highly specific marketing and SEO refinements.
Optimizing operations for scale and marketing precision

In a highly competitive beauty niche, operational speed and marketing agility are crucial. The store faced challenges with page load times, severe SEO duplicate content caused by seasonal promotions (like Black Friday), and disconnected data silos.

We executed a comprehensive technical overhaul. By optimizing server-side caching, structuring clean SEO filters, bridging 1C databases, and embedding precise TikTok and Google tracking scripts, we enabled Haircult to run sophisticated marketing campaigns without operational friction.
Our ongoing partnership focused on transforming a standard e-commerce installation into a highly automated, error-resistant sales and logistics machine.

SEO Duplication

Promotional categories (e.g., Black Friday) created massive duplicate meta descriptions, H1s, and titles, threatening organic rankings.

Discount Logic

Percentage-based discounts did not automatically recalculate when the base price of a product was updated, causing pricing errors.

Admin Inefficiency

Managing thousands of products and discounts manually without bulk actions or search filters severely slowed down store managers.

Marketing Blindspots

Missing purchase data in analytics and the lack of a proper TikTok pixel hindered the ROI of paid marketing campaigns.

Performance Issues

As the catalog grew, certain category pages experienced load times of up to 7 seconds, directly impacting conversion rates.

Technical Strategy

Continuous feature engineering & automation

Dynamic Discount Engine
Overhauled the discounting logic. Percentage discounts now automatically recalculate upon base price changes. Built an advanced admin discount dashboard with robust search, brand filtering, bulk deletion, and auto-deactivation of expired promotions.
  • Auto-recalculation logic
  • Bulk discount toggling
  • Brand-level filtering
  • Expiration triggers
Business Value
Eliminates pricing errors and saves hundreds of management hours during major sales events.
SEO Architecture & Speed
Optimized caching to resolve 7-second page loads. Purged SEO duplicates caused by promo categories. Engineered custom SEO filters for manufacturer pages, allowing linked SEO articles on clean URLs without creating artificial subcategories.
  • Caching optimization
  • Duplicate meta resolution
  • Custom manufacturer URLs
  • Redirect loop fixes
Business Value
Protects domain authority and ensures fast, conversion-friendly browsing experiences.
CRM & Logistics Integration
Executed a complete 1C database migration. Established bi-directional synchronization with SalesDrive, ensuring order statuses update automatically on the site. Updated the Ukrposhta delivery module.
  • 1C Database integration
  • SalesDrive status sync
  • Ukrposhta updates
  • Centralized order flow
Business Value
Removes manual double-entry, significantly accelerating order processing and fulfillment.
Marketing Feeds & Analytics
Configured Google Tag Manager and fixed missing purchase data. Integrated TikTok analytics (ViewContent, AddToCart, Purchase). Implemented selective XML feed generation for Prom.ua, allowing precise category exports.
  • TikTok Pixel integration
  • GTM deployment
  • Selective Prom.ua XML
  • Accurate purchase tracking
Business Value
Empowers the marketing team with precise ROAS tracking and flexible marketplace distribution.
Outcomes

A highly automated sales and logistics machine

RESULT 01

Dynamic discount recalculation

Percentage discounts automatically update when base prices change.

RESULT 02

Bi-directional CRM sync

SalesDrive order statuses update automatically on the site without manual entry.

RESULT 03

Clean SEO architecture

Resolved duplicate meta descriptions and improved page load times significantly.

RESULT 04

Accurate marketing analytics

Integrated TikTok and GTM for precise ROAS tracking on paid campaigns.

RESULT 05

Selective XML feeds

Enabled flexible marketplace distribution specifically for Prom.ua.

RESULT 06

Reduced operational overhead

Bulk actions and automation saved hundreds of management hours during major sales.

Home Page Home Page
Product Page Product Page
Catalog Page Catalog Page

Questions this project answers.

01 Why was custom discount logic needed?
02 How did the CRM integration improve operations?
03 What was the issue with SEO duplicates?
04 How does the analytics integration help?
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