In the first part, we talked about common factors that affect the conversion of the site, whether it is a business card site of the company or an online store. In the second part, we decided to give the online store more attention, so let's list the following 5 items for MIs that attract your customers to the resource and affect purchases.
1. Quality Content
The first thing that visitors pay attention to is the quality of the content. If we talk about the online store, then your buyers in particular will be interested in the goods, and therefore pay attention to:
- quality and quantity of photos;
- informative description: for example, composition, technical characteristics, dimensions, etc .;
- product reviews
2. Information on delivery, payment, guarantees
The information in all sections should as clearly as possible answer the possible questions of users:
- "Is there a self-delivery?"
- "Is post-paid delivery possible??"
- "How long does the order arrive after registration?"
- "Is it possible to pay by bank transfer?"
- "Is it possible to return the goods?"
3. Reviews
Reviews on your site may interest about 65% of users. Statistics refers to a separate section "Reviews", and reviews about the product in particular. Also make an opportunity to evaluate the goods.
4. Company Blog
An incredibly useful thing for both your customers and for promotion. There are several advantages:
- You can post useful articles or articles about the company in the blog
- Tell more about your brands, suppliers, customers in this section
- The blog will also help in promotion, if you post seo-articles in it
5. Section "Shares"
According to statistics, 70% of buyers come to this section firstly. Create a section "Shares" on the site and place the goods at a discount or create a set of "Product + gift". This section will play a good role on the eve of the holidays.