We collected 10 factors that affect both the loyalty of visitors to the site and the purchases in your online store. We hope this information will help you to optimize and improve your performance and improve your sales. So, let's go!
1. Design
The main factors of formalization are:
- nice interface
- well-chosen color scheme
- comprehensible navigation
2. Quality content for people:
- unique articles, description for goods
- useful, informative texts
- unique images
- well-written text
3. Quality content for search engines
- seo-optimization
- quality of internal and external links
- links to social resources
4. Moderate amount of advertising
According to statistics, resources with a large number of advertisements and pop-ups receive a large number of failures. Try to make advertising less intrusive.
5. Adaptability to mobile devices
- Every month the number of users who visit Internet resources from mobile devices increases
- The site should be well displayed on all devices
- The site should be correctly displayed in all browsers
Checked, is everything ok with your site? In the second part of the article, we will talk about the following 5 factors of an attractive online store. Follow the news of our blog.